Utah-based TagSoda© Revolutionizes E-Commerce

Shopping Carts Now Search-Engine Friendly with TagSoda©

Merchants Pay Per Sale Rather Than Per Click

Brings E-Commerce Into Web 2.0 by Allowing Interactive Client-to-merchant Price Negotiating

Salt Lake City, UT – Verango Inc, a web-services and e-commerce company based in Salt Lake City, Utah, announced today a new ground-breaking e-commerce product, TagSoda©. TagSoda© enables shopping carts to be search-engine friendly. It also transforms the way online advertising by allowing merchants to pay per sale rather than per click as well as enabling interactive client-to-merchant price negotiation.

TagSoda© is a portal of products and services organized into tags (i.e. keywords) by consumers, merchants, and Verango itself. According to Verango founder and CEO Joel Otterstrom, “because TagSoda© organizes shopping carts into tags, shopping carts and their products are finally search-engine friendly. Currently, merchants can only attach tags to web-site content, not to products within the shopping cart.”

TagSoda©'s innovative technology removes that obstacle. In addition to merchant created tags, consumers can generate tags for participating merchants, generating increased interactivity between consumer and merchant. "E-commerce finally enters the Web 2.0 revolution with this technology," states Josh Steiger Director of Sales at Verango, Inc. Through the product’s unique tagging software, consumers can also see what other shoppers are tagging, find similar items, and see what other consumers purchased, as well as showing the most popular items and merchants online.

TagSoda© removes the need for pay-per-click (PPC) advertising by focusing on the sale rather than the click. TagSoda© is an e-commerce tagging software with an embedded pay-per-sale shopping engine. "This product will rid the world of pay per click," states Otterstrom, "Pay-per-click (PPC) just became too costly for my online business. I saw other online merchants trying to sell their products through PPC with little or no success on crowded search engines. Some clicks I paid for directed my potential clients to competitors, while others where just plain fraud." Hence, TagSoda© doesn't charge participating merchants unless a sale is a result of a TagSoda© user or the product was found through a search using a TagSoda© keyword.

TagSoda© enables merchants to easily negotiate with their consumers, adding an entirely new dimension to e-commerce by merging online auctions with online stores. "TagSoda's number one objective is to create more sales for our merchants, and adding a price negotiation tool is just one of many tools in TagSoda that make this possible" says Otterstrom.

Verango has been in the e-commerce business for over 6 years with its popular shopping cart, Veracart, the largest shopping cart in Utah. "Currently," states Eran Greenburg, "Veracart, is the only shopping cart in the world enabled with the TagSoda© technology."

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